The College of Optometrists’ 2025–2030 strategic plan is more than a vision – it’s a signal of where optometry is heading. From becoming the first point of care, to the role of AI, leadership opportunities, and fairer access to eye care, here’s what the plan could really mean for your day-to-day work and your future career.

Find out why more and more audiologists and hearing aid dispensers (HADs) are choosing stability over bonuses, and why bigger base salaries are becoming a deal-breaker in audiology roles.

With nearly 18,000 optometrists, why is it still so hard to hire? We explore the answer to this question and how this is shedding light on a bigger trend within the industry.

Optometry is evolving fast – with leading voices in the industry highlighting major shifts ahead, from rising demand and new eye health trends to growing upskilling opportunities.