Which? seal of approval for M&S Opticians – and what that might mean if you work there (or want to).

When Which? named M&S Opticians among the top-rated providers in their latest optical review, it gave us pause.

Not because we didn't already know they were doing something right – but because it’s rare to see such a public nod to the people actually doing the work.

This was the first time Which? included opticians in their recommendations. For the teams behind the scenes, that’s got to feel good. So, what made M&S Opticians stand out – and why might it matter if you work there (or want to).

what impressed Which?

In short: customers clearly felt cared for.

From calm, professional environments to the way staff handle eye health, the report described a level of service and consistency that’s hard to fake. One line summed it up perfectly:

"Nearly every respondent would recommend M&S Opticians as a place to have an eye test."

Feedback like that doesn’t just reflect a polished customer experience – it tells a story about what it’s like to work there.

Because when people feel listened to and looked after, it’s usually a sign the team has the time, tools and backing to do things properly.

The stores themselves help set that tone – with modern interiors, high-spec testing tech (OCT is included as standard), and more than 400 designer frames on offer.

It’s reassuring if you’re already part of the team – and it’s worth knowing if you’re considering a move.

a sign of a supportive environment?

We speak to optical professionals every day – optical assistants, sales advisors, store managers, optometrists – and no matter the role, certain themes come up time and time again:

• Wanting more space in the day to help people properly

• Less pressure and more consistency

• A team that really feels like a team

• Workplaces that care – and show it

So when a customer-led report highlights those same qualities – calm stores, strong communication, thoughtful care – it stands out.

thinking about what’s next for you?

If you’re already part of the team at M&S Opticians, this recognition might feel like a well-earned moment of pride.

If you’re not – but it’s got you thinking – it might be a helpful nudge to explore what else is out there.

As the exclusive recruitment partner for M&S Opticians, we can give you a clearer picture of what it’s really like behind the scenes – and whether it might be a good fit for where you’re headed next.

Whether M&S Opticians is already on your radar or you’re just weighing up your options, we’re here for a proper chat about what you want from your next role – and whether something calmer, more modern, or just a better fit might be out there.

let's talk.

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