The AOP's new five-year strategy paints an exciting picture of where optometry is heading. But is your current role keeping pace? We explore what the roadmap means for optometrists, from career development and AI to community eye care and the questions worth asking if you're considering your next move.

Public confidence in optometry is on the rise, with more people choosing their optometrist as the first place to go for eye care. But the latest GOC research also highlights ongoing inequalities in access. We explore what the findings mean for practices, professionals and the future of eye care.

AI in optometry is generating a lot of noise - but is it actually a threat to your career, or something more useful than that? We've looked past the headlines to give you an honest picture of what's changing, and what it means for optometrists in 2026.

The College of Optometrists’ 2025–2030 strategic plan is more than a vision – it’s a signal of where optometry is heading. From becoming the first point of care, to the role of AI, leadership opportunities, and fairer access to eye care, here’s what the plan could really mean for your day-to-day work and your future career.

With growing eye care needs and fewer dispensing opticians entering the workforce, there's a clear shift. Explore what this means for your career, from pay to progression opportunities.

Join us as we explore 4 realistic ways dispensing opticians can upskill and progress their careers – from becoming a CLO to leadership or optometry – all while boosting pay and impact.

With nearly 18,000 optometrists, why is it still so hard to hire? We explore the answer to this question and how this is shedding light on a bigger trend within the industry.

Optometry is evolving fast – with leading voices in the industry highlighting major shifts ahead, from rising demand and new eye health trends to growing upskilling opportunities.