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the AOP roadmap: what it means for optometrists.
The AOP's new five-year strategy paints an exciting picture of where optometry is heading. But is your current role keeping pace? We explore what the roadmap means for optometrists, from career development and AI to community eye care and the questions worth asking if you're considering your next move.

Nori Knight
5 days ago4 min read


public confidence in eye care is up. is your career keeping pace?
Public confidence in optometry is on the rise, with more people choosing their optometrist as the first place to go for eye care. But the latest GOC research also highlights ongoing inequalities in access. We explore what the findings mean for practices, professionals and the future of eye care.

Rob Mould
Jul 163 min read


beyond pay: why culture and recognition matter in audiology.
A competitive salary will always matter, but it's rarely the only reason people stay in a role. We explore why company culture, recognition and feeling supported are becoming just as important for audiologists and hearing aid dispensers looking for their next opportunity.

Chloe Webb
Jun 263 min read
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