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the AOP roadmap: what it means for optometrists.
The AOP's new five-year strategy paints an exciting picture of where optometry is heading. But is your current role keeping pace? We explore what the roadmap means for optometrists, from career development and AI to community eye care and the questions worth asking if you're considering your next move.

Nori Knight
6 days ago4 min read


public confidence in eye care is up. is your career keeping pace?
Public confidence in optometry is on the rise, with more people choosing their optometrist as the first place to go for eye care. But the latest GOC research also highlights ongoing inequalities in access. We explore what the findings mean for practices, professionals and the future of eye care.

Rob Mould
Jul 163 min read


10 optical assistant interview questions to ask (before you accept the wrong job).
The interview isn't just their chance to assess you - it's your chance to assess them. Here are 10 questions every optical assistant should ask before saying yes to the wrong practice.

Freddie Christophers
Jun 93 min read


a step-by-step guide to private audiology (for NHS audiologists).
If you’re an NHS audiologist, your skills are more transferable than you might think. This guide explains what private audiology really looks like, how your experience translates, and the practical steps to move with confidence — so you can decide what’s right for your career.

Chloe Webb
Feb 265 min read


why CLiP is your clinical competitive advantage.
Your CLiP experience does more than tick a box. It builds the confidence, clinical judgement, and real-world insight that employers value — and helps you move faster toward the areas of optometry that interest you most.

Freddie Christophers
Feb 192 min read


4 smart ways dispensing opticians can level up their careers (and pay).
Join us as we explore 4 realistic ways dispensing opticians can upskill and progress their careers – from becoming a CLO to leadership or optometry – all while boosting pay and impact.

Nori Knight
Aug 20, 20253 min read
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